A POP is the core type of post on Pop Reso. Hospitality venues use POPs to show guests what is happening at their venue right now or at a specific upcoming time.
A POP can highlight a limited-time offer, featured item, event, live entertainment, happy hour, special experience, or another timely reason for guests to visit.
Unlike a permanent venue listing, a POP is designed around something that is relevant for a particular period of time. This helps guests discover what is happening while it still matters.
For example, a venue might publish a POP for tonight’s chef feature, live music starting at 8 PM, a weekend brunch experience, a happy hour happening that afternoon, or a special event taking place later in the week.
Guests can browse current POPs while deciding where to go and explore the details of anything that catches their attention. Depending on the venue and POP, they may also be able to take the next step by contacting the venue or making a reservation.
In simple terms, a POP answers one question:
What’s happening here now?